With hundreds of cables stations, satellite radio stations and podcasts to tune into, plus millions of blogs and websites, it’s not longer about breaking through the clutter. It’s about getting any message heard and remembered at all. Instead of trying to drink from the same fire hose, organizations are going back to the basics. Grassroots marketing tactics are growing in demand. One such tactic is mobile marketing units or education centers on wheels. These high-tech and high-touch mobile marketing units are helping organizations reach their customers and communities of constituents. You are able to deliver not just one message, but multiple and more complex messages. Stocked with large color graphics, directional sound systems, interactive walls, touch screens, kiosk and video games, and a sea of flat-screens monitors, these units entertain your audience as it educates them. Relative to your brand strategy, this touch point can also deliver a desirable brand experience to increase value and preference.
BIOFUELS MOBILE LEARNING CENTER
Lunar Strategies developed this learning center to help promote the production and use of biofuels in Indiana. This 36-foot long trailer addresses consumer misperceptions about using ethanol, and touts the benefits of ethanol and biodiesel to our environment and economy. The center will keep these messages out on the roads as it visits fairs and other community events.
