AMERIANA BANK
In February when consumers are recognizing that banks are closed for President's Day, the associates of Ameriana Bank gather together at their annual Sales & Service Delivery Day conference. In the past, Lunar Strategies has participated as a presenter and photographer, crafted themes and invitations, proposed displays and activities, and developed slides. This year, interview-style videos of various associates are on the table to complement the other community-oriented activities planned by the CMO and to tie into the creative approach for the 2011 annual report. The strategy behind the video approach is to reduce the stress and anxiety of presenting live and provide better control of the take-away messages.
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