FRANCISCAN ST. FRANCIS HEALTH
For several months, messaging and a mini-marketing plan for the OB Services and Cherished Beginnings unit at the Mooresville campus has been under development with the assistance of Lunar Strategies. The messaging celebrates the positive attributes of the Cherished Beginnings nursing staff and announces a new OBGYN physicians group to patients and the community. The plan calls for a multi-channel marketing campaign which ranges from internal communications and media relations to print and radio advertising, and direct mail. Clever and unique outdoor advertising using stacked/double billboard postings are a big part of the campaign and are expected to deliver a big response.
| Loading... |