ST. FRANCIS MEDICAL GROUP
After the acquisition of a prominent Southside plastic surgery practice, the group’s name is changed and its Web presence is called into question. Instead of totally reconstructing the Web site, the site is getting a face lift and full content sculpting. According to Lunar Strategies, "The procedure is permanent and improvements are visible within weeks, not months." The firm plans to use the existing structure and remove aging content, inject vital information, enhance the overall tone and correct problem areas in the navigation while achieving the Franciscan St. Francis brand and restoring the site’s aesthetics and appeal in the market.
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