Do you see the way things are and ask why? Or, are you someone who sees what things can be and asks why not? Paraphrased from a statement made by JFK, great philosophies and beliefs like this are why the United States put men on the moon.

It’s one of the reasons why our firm is named Lunar Strategies. It’s why we come to work every day so we can put our thinking and energy into financial marketing solutions, healthcare marketing services and agriculture advertising that strives to differentiate our clients from organizations who only ask “why.”

It’s also why we don’t just focus on one area of the business. We pride ourselves on being students of a changing communications field so we can guide our clients with best practices and strategies. As we move into 2012, our field needs people who ask why not. All one has to do is look at the development and application of social media and mobile marketing to understand the need to see what the world can be.

That’s how we see it, apps and all.