Move over NASCAR, here comes the NBA. In an attempt to generate more revenue, the NBA is pondering the idea of placing product and company logos on the jerseys of every player from the 30 teams. European basketball teams have worn ads on their jerseys for years, as does the WNBA.
The transition could create approximately $31.18 million in revenue in TV exposure alone. The NBA Board of Governors will meet this month to discuss the possibility of adding advertising to the jerseys.
Surprising, it was reported that the idea has been met with support from players and coaches. Not surprising, Dallas Mavericks owner Mark Cuban said it’s an idea whose time has come. Cuban said, ‘If someone wants to give us $10 million, I’ll make it happen.’
If it happens, it will be interesting to see what advertisers elect to associate their brands with the NBA’s brand. As an Indianapolis advertising agency, I wonder if any local companies will get a spot on the Pacers’ jerseys or will this new channel be dominated by national brands and corporate sponsors.
Besides consumer goods, organizations engaged in healthcare marketing and financial marketing solutions might want to give it some careful consideration. That is, depending on the proposed expense and projected positive exposure.