Brand identity, GO! Brand position, GO! Brand preference? In a fiercely competitive and fractured landscape of communications, engage your customers in ways that build brand value. Start by mapping out the trajectory for your brand. Elevate the brand experience at each interaction. And never lose sight of your brand’s reputation.
We work and collaborate with companies and organizations at different stages of development so their needs are all different. We map out the challenges and engineer our work to tight tolerances based on explicit direction from management and clear objectives, strategies and metrics from marketing.
What do we want them to feel and how do we want them to act? Segmenting and reaching your customers with the right messages is stage one for us. Before we move into execution mode, we do the research, development and design needed to support a successful launch and mission.
This is where our collaboration and hard work paves the way for groundbreaking campaigns and hours of execution to deliver the final payload. It’s where we prove best practices to be correct and new theories or revenue channels to be viable.
At Lunar Strategies, we recognize the challenges inherent in enhancing or altering perceptions, attitudes and behaviors. That’s why we have developed processes to guide strategic planning, brand and creative development as well as execution. It’s why we get involved at so many levels, explore various go-to-market strategies and integrate multi-channel deliverables — traditional media and new approaches to create brand preference. One of our signature processes assists in the development of your brand trajectory. It is designed to help executives develop and document an explicit brand direction for their company or product. It gives marketing, sales and operations the tools to align communications, behaviors and processes. And, it provides employees with the information to represent the brand at every customer touch point.
THE BRAND TRAJECTORY PROCESS:
Typically begins with internal and external perception research and level-setting workshops.
Proceeds to the charting of the brand intent/customer reward, brand promise, brand commitments, brand persona/character, and brand attributes.
Advances to mapping of the brand voice, language, visualization and standards.
Probes into customer segmentation strategies and the crafting of an elevator speech and specific value propositions.
Explores positioning or identifier lines and the development of an external brand advertising campaign.
Commences with launch-sequence workshops and tailored initiatives to enhance brand internalization and cultural migration.
In our Indianapolis and Pensacola offices, well-trained and skilled specialists form a diverse crew. Our expertise encompasses brand development, strategic planning, research, broadcast advertising, digital advertising, website development and direct marketing. And that’s only a starting point without factoring in the concept of a parallel universe. If you are looking for a new place to land or launch your career, show us that you have the talent and subject matter expertise to support our clients’ brand and marketing objectives. Send your resume and samples of your work to email@example.com.
Profoundly influenced by an era that gave us Sputnik, John Glenn and the Apollo missions, Lunar Strategies was named to reflect the principles and leadership exhibited by a single president who set the direction, not just for an organization or company, but an entire country. A direction that was visionary. A direction that was clear, compelling and explicit. A direction with an intent and urgency that was unmistakable.
“We will land a man on the moon and return him safely by the end of the decade.”
– President John F. Kennedy
Not knowing if putting a man on the moon was possible to accomplish, this president took the first small step. His words and actions captured the imagination of the public, inspired our best and brightest, launched the development of new technologies and created a new industry (aerospace) and moreover, galvanized the country around this singular purpose.
At Lunar Strategies, we collaborate with presidents and executives to establish an explicit direction, intent and purpose for their companies or product brands. We engineer brand strategies, which go well beyond designing a logo, image or brand voice. We plot, explore and enhance interactions between the company and its customers, in an effort to orchestrate the desired brand experience and increase brand value, brand preference and share of wallet.
At the end of the day, we’re judged by our ideas and measured by the results we deliver. Not simply being on-time and on-budget — although we make that happen too.
Before you say a thing or spend a dime, know where you’re going, what you hope to accomplish and how you’re going to know it was worth it.
For your brand, the sustained exposure can distance you from your competitors. It can help your services or products secure a premium price point. And responsive websites, native ads and video content along with geo-targeted ads can generate more leads and revenue for a lower price point.
It’s your brand. It’s your reputation. Manage it well or your competition and customers will do it for you.
How your organization looks and speaks needs to set you apart. It should create brand continuity in the marketplace and market share in the boardroom.
Catch up on our latest communications before we venture across the dark side of the moon.