Risk and reward. Trial and error. Success and failure. Coloring outside the lines. How many of us would say we work in a culture more like one found at a startup or a standard institution? Is free thinking and experimentation encouraged and rewarded or discouraged and dismissed? With any luck and some good design sense, this movie project will get people thinking and talking about these questions and others.
Being an Indianapolis marketing firm engaged in healthcare marketing, financial marketing, agriculture advertising and marketing nonprofit organizations, creativity and design with purpose drives our thinking.
We need to always challenge ourselves and our thinking. Are we setting trends or following them? Are we creating something original and significant or being asked to copy what others have done before us? Are we solving the real problem or checking tasks off a list?