November 2011.

What if viewers of online videos could grab information about the topic being presented as their interest is triggered…without losing their place in the video or waiting for the video to end and searching for that content. No annoying automated pop-ups or other intrusive technology either. Interaction totally controlled by the viewer which entices them to stick around.

Think of the possibilities! A video posted of a banking specialist sharing smarter ways to handle money. As he or she speaks, giving viewers the ability to see product comparisons, promotional offers, download mobile banking apps, or make an appointment to discuss college or retirement funding…all treaded within the context of the video and a single click away. How’s that for financial marketing solutions to monetize online videos.

What about patient testimonial videos used by most hospitals. The importance and details behind each story could do even more good. Viewers could retrieve facts on the medical condition and stats on their risk, secure information on screening options, new treatments and procedures, schedule an appointment or learn about upcoming health fairs.

How about DIY videos that give the homeowners the option to view product photos and specs, purchase items then and there, download coupons or installation drawings, access downloadable tips or steps, email questions or have an online chat with a company rep and then jump back and finish watching the video.

What about marketing non-profit organizations with compelling and emotive videos that give viewers the ability to open an online donation form at that moment they are moved to do so, get access to reports on the organization or share charts on how the money is used, as well as include additional videos and photo on your mission and cause. Employee training and corporate Intranets could also be changed forever too. These videos could be directly linked to surveys for instant feedback and measurement. Complex subjects like product sales, customer service and strategic brand management could be delivered in one comprehensive and compelling package that supports the seven learning styles as well as allowing for testing, retesting and fun internal contests.

And what if this video technology was a simple add-on platform to your existing video assets? Plus it included analytics that allow you to test, track and retool the content to improve interaction and overall results. It’s not science fiction. It’s real and it’s available today! Visit Tell the group involved in your Web marketing strategy, customer engagement, human resources and corporate training. If they are slow to adopt this video technology, then give Lunar Strategies a call. We’ll show you how to launch these external and internal digital marketing strategies.

When else can you push aside your workload and stop fretting about customers and pending deadlines to muse about stuff you find cool or controversial? After all, you have management’s blessing.

So what topic tickles your fancy today? One of the company’s philanthropic causes, some viral video an associate recently shared with you, a local interest story like your sister’s band gig at the corner pub, or how about conveying your opinion on something topical? After all, you have a point of view to share.

Unfortunately, there’s the rub and relevance. Too many corporate bloggers are be missing the point completely. Content is critical. Not only from a brand reputation and brand marketing strategy perspective, but because blogs are the SEO strategy that targets the organic side of the search engine results page. Blog content is top dog in Google’s search algorithm and a core part of your digital marketing strategies.

And since people who read corporate blogs tend to skew toward first-time visitors by an 80 percent margin, there’s a greater opportunity to secure new leads and convert them into new customers.

That’s why you need to establish social media guidelines, especially around blogging so posts improve your search rankings, generate inquiries and work within strategic brand management plan. Get your associates to blog with a purpose, as do we. For example, this blog contains the right balance of keywords and phrases to improve the SEO for our Web site. Whether you read it or not, or become a follower, posting blogs are helping to get us on page one. And monthly analytics provided by the Compendium blogware allow us and our clients to recalibrate and add new search terms to the mix.