In tough economic times when sales and revenue are trending down, changing your logo or the design of your retail space must be the magic bullet. Right? After all, someone recently convinced Olive Garden and Red Lobster to invest in this marketing strategy. Now, we’ll have to wait and see if the hungry masses buy it. I just hope they did their research and don’t have a product and/or pricing issue.
In the highly competitive food service industry even McDonald s is having a tough time. Tastes are changing. But don’t expect them to fork out big bucks for a new logo any time soon. Another new concept store? Maybe. New advertising campaign and social media content? Definitely!