In 2015, Franciscan St. Francis Health not only expanded its physical footprint, but we led the efforts to greatly expand its digital footprint. For seven service lines and two of their hospital campuses, our digital advertising programs outperformed industry benchmarks.
By optimizing our secondary metrics, our digital media placements and creative work surpassed the industry benchmarks and our goals for Click-Thru Rate (CTR) and Cost-Per-Click (CPC). We achieved double and in many cases triple the CTR for display ads, mobile ads, native ads, pre-roll videos, Facebook video ads, and Pandora display and audio ads.
But our ultimate metric and objective is to maximize ROI. By including special call-to-actions and aligning them with operations, we know that our campaign for Women Services delivered even more. It generated over 5-times more in potential revenue than the media dollars invested.